Program Summary
About the Program
“Crompton Innovation Challenge”
A Platform for start-ups to showcase their innovations and offers the opportunity for co-creation with Crompton
Objective of Program
Program aims to increase Innovation initiatives, keep track of New Technologies, Leverage the External Ecosystem, & Build proof of concepts
Invitation to Innovate
Inviting Technologists, Inventors, and Start-ups from diverse sectors to participate in our challenge. Seeking Innovators with a passion for understanding real consumer problems and a dedication to addressing customer pain points.
Timeline & Budget
Timeline – 9 Months
3 Months – Call for Application & Shortlisting 6 Months – Prototyping
Program Architecture
Program would be organized in 3 phases
STEP 01
REVIEW
Offline review of applications by Crompton leadership. Shortlisting of Startups and Solutions having strong potential.
STEP 02
INVITATION
Invitation to one-on-one business pitch session with Crompton leadership to discuss collaboration opportunities in greater detail.
STEP 03
ONBOARDING
Final selection and onboarding. Selected Startup will get the chance to work with Crompton.
Program Timeline
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Challenge Listing
Starts: 14th Oct 2024
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Application Open
Starts: 14th Oct 2024
Ends: 30th Nov 2024 -
Startup 1st Evaluation
Starts: 1st Dec 24
Ends: 15th Dec 24 -
Startup 2nd Evaluation (Physical Evaluation)
Starts: 16th Dec 2024
Ends: 31st Dec 2024 -
Proposal, NDA & SLA completion
Starts: 1st Jan 2025
Ends: 15th Jan 2025 -
Project Prototyping & Submission
Starts: 16th Jan 2025
Ends: 30th May 2025
Incentives
Non - Fiscal Incentives
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Collaboration
Top startups will be selected for collaboration with Crompton on the Usecase shared
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Mentoring for prototype and validation
Selected startup will have the chance to build a tailor-made prototype for Crompton
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Partnership
Selected companies get the opportunity to become a technology partner or supplier to Crompton.

Fiscal Incentives
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Cash Grant
Total INR 16 Lakhs Cash Grant for Prototype development
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Startups
Startups will be Selected for each Usecase
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Reimbursement
Reimbursement up to INR 4 Lakhs each for POC development
Usecases
We are inviting innovative prototypes and product ideas in the following areas to help enhance and strengthen our current portfolio through breakthrough innovations and improved product efficiency. The focus areas for innovation include:
Fans
1Problem Statement
"Developing a simplified installation and uninstallation mechanism for fans to enable easy repairs and initial setup by redesigning the suspension system—DIY (Do-It-Yourself) friendly."
2Problem Statement
"Creating innovative packaging solutions for fans to minimize installation efforts and complexity."
Large Kitchen Appliances
3Problem Statement
"Increasing inlet suction efficiency by 30%-40% while simultaneously reducing noise levels by 30%-40%."
4Problem Statement
"Improving burner efficiency in cooktop applications to achieve greater than 80% efficiency."
Pumps
5Problem Statement
"Enhancing the cooling efficiency of pump motor systems with a target to reduce motor temperature rise by 40%."
Startup India Platform
The Crompton - Startup India Challenge offers an exciting platform for startups to showcase their innovative ideas, while providing the opportunity to co-create with Crompton Greaves Consumer Electricals Limited, one of India's leading consumer companies with a legacy spanning over 75 years. In addition to manufacturing, Crompton markets a wide range of consumer products, including fans, lamps, luminaires, pumps, and household appliances like water heaters, coolers, mixer grinders, and irons.
Through this Challenge, Crompton invites technologists, inventors, and startups from the home appliances sector to develop products featuring breakthrough innovations and novel applications. The top startups will be selected to collaborate with Crompton in building a tailor-made prototype. Additionally, these startups will have the chance to become a technology partner or supplier to Crompton.
Apply NowEligibility Criteria
Any Indian Startups, SMEs, Entrepreneurs and academia
Employees of the Company, its Affiliates, distributors, appointed agency/entity holding the Challenge, their families and immediate relatives are not eligible to participate in the program.
The Challenge is valid for Indian nationals residing in India who are 21 years of age or above
Any of the following stage will be qualified
- Technology or innovation proof of concept (POC) is ready
- Market Ready Product
- Deployed solution which requires further scaling up
The product or technology should be tangible with the expected technology or Innovation
Patented technology will be preferred
FAQs
What is the Program offering?
- Cash grant of 16 Lakhs for prototype development for innovative idea (each start-up will get max 4 Lakhs)
- Mentoring for prototype and validation
- Long-time engagement
- Business mentorship
- Become a supplier for Crompton
What is the Assessment Criteria/Selection parameters?
- Novelty/Patented concept or product or technology (50% Weightage)
- Feasibility for mass production (25% Weightage)
- Product or technology value proportion (25% Weightage)
Which submissions will be qualified?
- Any of the following stage will be qualified
- Technology or innovation proof of concept (POC) is ready
- Market Ready Product
- Deployed solution which requires further scaling up
- The product or technology should be tangible with the expected technology or Innovation
- Patented technology will be preferred
What are terms and conditions for Winner?
- Tax, if applicable, may be deducted at source from the award money
- The Gratification is not for sale or resale, non-transferable, non-refundable and cannot be exchanged/redeemed for any other item. Further, apart from entitlement to the Gratification, the winner shall have no other rights or claim against the Company.