Digital Annual Report

Integrated Annual
Report 2024-25

Luxian Cairo Ceiling Fan
LED Ceiling Lights
Brisk Air Plus Exhaust Fans
IntelliSense Chimney
Tandoori Magic OTG
Instadelight Mini Kettle
Ameo Pro Fresh Mix Ultra Mixer Grinder
Compact 1.5L Pressure Cookers
Flame Pro Cooktop
Nourish ProDG Air Fryer

Crompton Greaves Consumer Electricals Limited is among India’s leading consumer durables players with a strong presence in the Electrical Consumer Durables and Lighting segments

#TechWtihHeart

Driving crompton’s future with consumer-centric innovation and sustainable growth

In 2025, Crompton launched its flagship innovation platform, #TechWithHeart, marking a significant milestone in our journey towards strengthening its leadership in smart, energy-efficient, and consumerfocused electrical solutions.

#TechWtihHeart

Driving crompton’s future with consumer-centric innovation and sustainable growth

FY25 highlights (standalone)

Financial
Non-Financial

`0 Crore

Revenue from operations

10%

`0 Crore

EBITDA

19%

`0 Crore

Profit After Tax

20.7%

`0 Crore

Operating Cashflow

0 %

Dividend Payout Ratio

ENVIRONMENT

0 KWH

Energy consumed from renewable sources

`0 MT

Emmission Reduction

`0 KL

Water recycled

SOCIAL

0. 0 0

Lost time injury
frequency rate (per million)

Manhours of training
provided to employees

Total lives impacted

0 %

Sustainable sourcing

GOVERNANCE

0 %

Board independence

0 %

Female representation on the Board

CHAIRMAN’S MESSAGE

The year gone by reflects our transformational journey towards Crompton 2.0. Navigating a challenging and evolving macroeconomic environment marked by geopolitical tensions and moderate consumer demand, we remained steadfast in strengthening our fundamentals, enhancing process excellence, and building people capabilities to deliver robust performances."

D. Sundaram
Chairman & Independent Director

Read Full Statement MD and CEO’S Message

MD AND CEO’S MESSAGE

In a fast-paced market where consumer needs are consistently evolving, we strive to stay ahead of the curve with cutting-edge innovations and smart solutions that shape the future. At Crompton, we are leading this transformation through #TechWithHeart, a philosophy that drives us to innovate in ways that matter most to our consumers by placing them at the core and directly addressing their needs by improving energy efficiency, enhancing comfort and performance, providing higher durability and superior design and contributing to a more sustainable future."

D. Sundaram
Chairman & Independent Director

Read Full Statement Chairman's Message

WHO WE ARE

Business segments

Electrical Consumer
Durables (ECD)

` .00 Crore

Revenue

` Crore

EBIT

Market position*

Lighting

Market Position (B2C)

` Crore

Revenue

` Crore

EBIT

Butterfly^#

#Player

in South India

` Crore

Revenue

` Crore

EBIT

CROMPTON 2.0 STRATEGY

With Crompton 2.0, we are working towards shifting from a capability-out innovation to consumer-centric innovation.

To accelerate our growth, Crompton 2.0 was launched in June 2023 with a renewed focus on consumer centricity, business growth and profitability through innovations.

Pillars

S1 - Protect and grow the core

Fans: Strengthen the core and increase share in premium.

Large Domestic Appliances: Market leading growth.

Pumps: Redefine position and increase Agri-footprint while also focusing on driving faster adoption and development of solar pumps.

S2 - Win in the kitchen

Small Domestic Appliances: Leverage mutual strengths to grow share and reach.

Large Kitchen Appliances: Create a differentiated product portfolio with emphasis on higher value extraction and market expansion.

Butterfly: Leverage the combined strength of Crompton and Butterfly to grow market share and reach.

S3 - Transform Lighting business

Product innovation and positioning: Improve product portfolio and market positioning.

Focused GTM and sales process enhancement: Enhance go-to market strategy and sales processes.

Range Expansion: Grow the product range across panels and other key lighting segments like B2B contribution towards nation building; separate Sales team carved out for lighting; enterprise team created for B2B to participate in more govt. tenders for marquee infra projects.

S4 - Foray into new segments

Whitespace Expansion: Enter 2-3 high-potential whitespace areas that align with the company’s long-term growth and market diversification strategy while leveraging existing strengths of brand and distribution.

GROWTH ENABLERS

Enabled and empowered organisation

We are deeply committed to fostering a positive and engaging work environment that attracts and retains top talent. Our talent acquisition strategy is closely aligned with our business objectives and organisational values, enabling us to create a workforce where every member is empowered to fulfil professional aspirations.

Consumer need-led innovation

Understanding and surpassing consumer expectations is at the heart of our R&D strategy. We focus on creating products that blend functionality with aesthetic appeal, ensuring they seamlessly integrate into consumers’ lives. This approach is evident in several initiatives undertaken during the year.

Premiumisation of portfolio

We are focused on developing premium products that offer exceptional value and convenience to our consumers. We gather consumer insights to identify and address their specific needs and preferences, enabling us to strategically position our offerings across diverse channels.

Supply chain excellence

Supply chain excellence is a critical component of our organisation’s overall success, driving efficiency, agility, and customer satisfaction by ensuring right product, best quality and minimum cost. By integrating advanced technologies, and best practices, we have streamlined our processes from procurement to delivery, ensuring timely fulfilment of customer demands.

Go-To-Market excellence

We are committed to driving growth through a multipronged approach that encompasses channel expansion, salesforce development and better engagement with consumers and retailers. We are actively expanding into new channels such as e-commerce, modern retail and institutional channels to foster growth across all business units.

Digital enablement

We significantly advanced our digital enablement strategy, integrating cutting-edge digital technologies to optimise business processes, elevate customer experiences, and empower our dealer-retailer network. Through the rollout of mobile applications, we have enabled our channel partners to access critical information, engage effectively with customers, and leverage actionable data insights.

ENGAGING WITH OUR STAKEHOLDERS

Crompton’s strong position in the consumer durables sector is built on its presence across categories, diverse competencies, and direct consumer engagement. This market-oriented strategy, combined with transparent stakeholder communication, enables the company to integrate valuable insights, stay ahead of trends, and drive data-driven growth, delivering consistent value to shareholders through robust operational and financial results and effective leadership.

STAKEHOLDERS

Investors

We maintain a strong focus on financial stewardship, driving sustainable long-term growth and profitability. Our robust balance sheet, resulting from effective cost optimisation and access to diversified, cost-effective funding, positions us to capitalise on emerging opportunities within the dynamic business environment.

Consumers

We rely on in-depth consumer insights to develop products that directly address evolving needs, preferences and challenges faced by consumers. It not only enhances consumer engagement but also drives consumer satisfaction and empowers us to foster innovation, adopt new technologies and remain relevant in a changing business landscape.

People

We foster a safe and motivating work environment that encourages learning and growth, cultivating a culture of innovation, values and thought leadership. It empowers us to attract and retain talent from diverse backgrounds and equip our people with skills required to thrive in a dynamic industry.

Value chain partners

We organised a sourcing fair to provide vendors with the opportunity to present new products and technologies that align with our growth goals. The Saksham programme was also launched to enhance the capability of vendors and suppliers, utilising external consultants to evaluate and refine their processes based on industry benchmarks.

Communities

At Crompton, we believe in making a difference to lives, going beyond our business objectives. It empowers us to undertake holistic initiatives that strengthen the foundation for responsible growth, for people as well as communities. To amplify the impact of our projects, we also encourage the active participation of our employees.

Environment

At Crompton, we act responsibly to build the foundation of a sustainable future. It inspires us to create products that limit our environmental footprint, inculcate practices for resource conservation, energy efficiency, water and waste management.

Governance framework

Our governance framework, guided by our Board, reflects our commitment to ethical conduct, transparency and accountability. We prioritise the integration of global best practices into our growth strategy, ensuring sustainable value creation for all stakeholders.

Risk management

We rely on a proactive risk management framework to address threats and seize opportunities in a competitive environment. Crompton’s Enterprise Risk Management (ERM) framework is designed to be both effective and practical, to address core business needs.

AWARDS AND ACCOLADES

View All

Crompton has been honoured with the prestigious Green-Pro Certification for its ceiling fans in the Consumer Products category at the CII Annual Green-Pro Summit 2024.

Confederation of Indian Industry (CII) at the Annual Green-Pro Summit 2024

Crompton SilentPro Blossom Smart has been honoured with the prestigious Good Design Award, Japan 2024.

Good Design Awards 2024

Red dot design award Germany for Silentpro fluido wave induction model 2025.

Best Audit committee Award 2023-24 presented in 11th Asia Business responsibility summit.

Honoured with the CSR Award from the Honourable governor of Maharashtra for our efforts in women’s empowerment through the Saksham Women Electrician Programme and the Jal Jeevan initiative supporting women farmers.