Crompton Greaves Consumer Electricals Limited
We are one of the leading consumer companies in India with a 85+ years old brand legacy. As of February 2016, we are an independent company under professional management and have 2 business segments – Lighting and Electrical Consumer Durables. We market our products under the “Crompton” brand name in India and select export markets.
Coming Together of Crompton & Butterfly
The coming together of Crompton & Butterfly has been a significant milestone in our journey as Butterfly Gandhimathi Appliances Limited became a subsidiary of Crompton Greaves Consumer Electricals Limited. With the integration of Butterfly with Crompton, we opened the door to a world of fresh possibilities; it was a step that accelerated our go-to-market strategies and sharpened our focus on pioneering product innovation in the Kitchen Appliances segment.
Embracing Excellence
‘Butterfly’ stands tall as one of the Top 3 Brands in India for kitchen and small domestic appliances. It’s a brand with a strong consumer presence, particularly in the southern regions, renowned for its modern aesthetics and exceptional product quality. With a diverse product range adapted to meet diverse consumer needs, Butterfly brings innovation to the forefront.
A Promise of Innovation and Quality
This strategic alliance brings together two industry leaders, both driven by a shared vision of delivering excellence to homes across India. As we forge ahead, we invite you to join us on this exhilarating journey of innovation, top-notch quality, and customer-centric excellence. Together, we are set to redefine your everyday living, making your home a better place.